Wednesday, August 8, 2018

WHAT IS MASCARA/DIFFERENT TYPES OF MASCARAS/HOW TO APPLY MASCARA/TO 10 DRUG STORE MASCARAS


Mascara is a cosmetic commonly used to enhance the eyelashes. It may darken, thicken, lengthen, and/or define the eyelashes. Normally in one of three forms—liquid, cake, or cream—the modern mascara product has various formulas; however, most contain the same basic components of pigments, oils, waxes, and preservatives.

The use of mascara may help to mimic neoteny, a youthful or childlike appearance which is believed to be correlated to beauty in women. In various cultures, the typical characteristics of children—soft cheeks, a round face, soft skin, large eyes, upturned nose, and a short chin—are often seen as ideal facial characteristics for women. Mascara pulls away the eyelash from the rim of the eye creating a doe-like illusion of larger, more open eyes. Wide eyes may be associated to youth.

Long, luscious, thick eyelashes are always in style. Most of us, however, were not fortunate enough to be born with such beautiful eyelashes. Thankfully, the cosmetic industry is here to help! Whatever your need, there are different mascara types out there for you.

Different Types Of Mascara

There are different types & compositions of mascaras available in the market which change your entire eye look in a second.
Short lashes? Try a lengthening mascara.
Thin lashes? Try a thickening mascara.
Straight lashes? Try a curling mascara.
All three? Try a volumizing mascara.
All you need to know is how to apply mascara in the right way.
  • Water soluble Mascaras geteasily smudged/ flaked & are not long wearing. They can be easily removed with any basic makeup remover.
  • Water proof Mascaras don’t get smudged & are long staying. They are the best bet for summers & Monsoons. They are hard to remove with ordinary removers and needs special oil-based makeup removers. These are highly processed formulas which stay intact on eyes for long hours.
  • Apart from this broad classification Mascaras are sub categorized again Into powder, cream and liquid mascaras.

    1. Powder Mascara

    Powder Mascara is very different from wet and dry mascara. You add a few drops of water into it and use it with a wand. The mascara sets to give a false eyelash kind of a finish.

    2. Cream Mascara

    Creamy Mascara provides volume to thin and sparse eyelashes and adds depth to the eyes. But this can smudge easily so you will need a special kind of applicator for it.
  • 3. Liquid Mascara

    These mascaras are easily found and the most common of all and are mostly used by women who have slightly curled lashes. It enhances and sharpens the lashes. These are available in both water resistant and water-soluble variants.
  • Choosing Right Mascara Applicator

    Mascara Applicator comes in different shapes and sizes, and each wand serves a different purpose.

    • Straight mascara wands are easy to use as they allow easier access to small lashes and inner eye lid lashes. You can also hold the brush at different angles to fully coat the lashes.
    • Curved Brush is perfect for those who are looking for more curls and an extra lift to the lashes. Comb shaped mascara is designed to discourage clumping and separates the lashes.
    • A Comb Brush helps to separate the lashes and gives an even application. It further adds length and volume to the lashes.
    • A Big Brush Mascara coats more mascara and gives more volume to the eyelashes. The wand has tightly spaced bristles, which is perfect for extra thickness. A big mascara brush can add clumps and can be hard to use at times, but with some practice you will get used to it.
    • Long Brush is best for lengthening as a long wand with even space won’t provide as much volume as a big brush. They are recommended to separate and define lashes.
      • Small Brush is better for small lashes, as it doesn’t clump the lashes, thereby offering thicknes


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